Money-Making Blog Or Corporate Web Site – Marketing Tips For Offline Businesses
© Doug Champigny, http://info-at-this.com/offline-businesses
All Rights Reserved Worldwide.
One of the most common critical errors small offline businesses make when approaching online marketing is wanting to have a fancy, flashy web site like the big corporate sites they’ve seen online. But what they don’t realize is that the big companies all use advertising agencies, and part of the advertising agencies marketing strategy is to use corporate sites strictly for Internet branding.
Internet branding can do wonders for a corporation’s image – a big beautiful site using the latest technologies really does impact a consumer’s view of the company. But don’t mistake these sites as sales vehicles – there’s no call to action, no sales copy in most cases – and when was the last time you saw a Fortune 400 company come up on the first page of results at Google, Yahoo or Bing?
These Internet branding sites, often costing a million dollars or more to build and operate, are just one part of advertising agencies marketing mixes – they’re not designed to drive traffic or make sales. That part is left to other areas of the mix, like TV, radio, print ads in newspapers and magazines and even adding the URL to product labels.
As a small business owner, however, you can’t compete on that scale due to budget – but you shouldn’t be trying to copy them online anyway! Think about your goals online:
* To reach a wider market
* To increase your market share in your existing market
* To sell more of your products and services
* To increase your bottom line profits
In order to accomplish those 4 goals while keeping your financial and time investments under control, take a page from the full-time professional Internet marketers. Familiar with all of the new marketing strategies online, in the majority of cases they now opt for business blog marketing over static web sites.
Free blog marketing is easy to set up, costs almost nothing to host and is designed for the best possible search engine optimization with the least fuss. A small business marketing blog can be updated in real time by anyone on your staff – or you yourself – as simply as typing a letter. No waiting for advertising agencies to make each update, and no large bills for their time and efforts, either!
Best of all, using any of the great blog tutorials on marketing using blogs, you can set up your first blog in under an hour – for an offline small business it’s easy to see that blogs and marketing should go hand in hand once you decide on your blog strategy. There really is no doubt that using blogs for marketing is the premiere choice given today’s state of the Internet.
Of all the new marketing strategies emerging from the World Wide Web, it’s easy to see that business blog marketing should be the first technique added to your small business marketing strategy development – after all, what other medium costs so little to develop and has a growing audience for your sales message every day?
*******************************************
Having gone from newspaper advertising manager to founding and operating 2 full-service advertising agencies, Doug Champigny had already mastered the world of offline marketing before turning his attention to online marketing full-time. Now, over a decade later, marketing mentor, author and speaker Doug Champigny is a world-famous marketer with a major online presence who often appears live onstage at marketing seminars, conferences, conventions and workshops around North America. With more than 35 years of online and offline advertising and marketing experience, Doug Champigny is uniquely qualified to teach you how to succeed in offline and online marketing through his numerous web properties and/or through direct marketing mentoring. Give your marketing the PowerStart it needs today – Click Here for more information!
*******************************************
Technorati Tags: business blog marketing, new marketing strategies, small business, blogs, marketing, Internet branding, marketing mentor Doug Champigny
